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Your are here Schools »
School of Business Studies
Department of Management Studies
» Faculty

Dr. Zia ul haq Associate Professor

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Qualification: MBA (Marketing), PGDTM (Tourism Management), PhD (Advertising), FDP-IIM, Ahmedabad, UGC-NET Qualified.

Experience: 17 years of teaching experience.

Authored: 3 Books on Business Management and more than two dozen Research Papers Published in various National and International Journals of repute.

Select Publications: 

1. Email; advertising: A study of consumer attitude towards email advertising among Indian Consumers, Journal of Retail and Leisure Property, Springer,

2. Attitude towards SMS Advertising: A survey with reference to Indian Consumers, Journal of Internet Commerce, Taylor and Francis,

3. How to enter paradise on earth: a case study of Aava, The Case Journal, Emerald,

4. Study of Perception towards E-mail Advertising vis-a-vis Conventional Advertising Among Indian Users, International Journal of Hospitality & Tourism Systems, Publishing India Group,

5. Towards Contingency Model of Technology Acceptance: Integrating Incident Method and Effective Literature Review to Explore the Factors Affecting Intention to Use Facebook Marketplace, IPE Journal of Management, IPE-Hyderabad

6. Facebook Advertising from the Young Users’ point of view, Academy of Marketing Studies Journal, Allied Business Academics,

7. Attitude and Behaviour of mobile phone users towards SMS advertising: A study in an emerging economy, Journal of Management Science
Vol 3(1), Geist Science

8. Affiliate marketing Programs: A study of consumer attitude towards AMPs among Indian users, International Journal of Research Studies in Management, Consortia Academia, UK

9. Perception towards green marketing among Indian Youth: An Empirical Study, Kindler, Army Inst. of Management, Kolkata