The Public Relations Office (PRO), which was established in the University in the year 2011, has been successful in building strong linkages with both local and national, print, electronic media and online news portals. The Office effectively uses all forms of media and communication to build, maintain and manage the reputation of the varsity. The Office has always ensured wide publicity of University activities including holding of Seminar, Conferences and delivering of Guest Lectures by issuing press releases along with the photographs for publication in print and online media and telecasting and broadcasting of the news related to the events, through News Channels and Radio programmes respectively. The Section also ensures Photography and Videography of the events conducted by the University from time to time. Other activities of the Office include: liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email; collecting and analyzing media coverage; preparing annual reports, organizing events including press conferences and interviews of media persons with the senior administrative officials of the varsity.