·      Promote a culture of innovation and creative problem solving;

·      Promote knowledge sharing and collaboration amongst industry, academia, Government Institutions, research laboratories, etc;

·      To serve as a location for the industrial collaborators to encourage their new Product Development in the campus using in-house facilities.

·      To serve as a place that imparts design based education and practice systematic design through projects.

·      To enhance interdisciplinary design-focused innovation and creativity.

·      To facilitate interdisciplinary design-focused education, research and entrepreneurial activities in order to create commercial opportunities and build partnerships between academics and industry.

·      To promote, nurture and advance the culture of design and innovation in the country leading to significant contributions and breakthroughs impacting quality of human life.

 ·     To create an ecosystem facilitating students and faculty to take their innovative ideas from classrooms/labs to market/people.

·      To facilitate evolution of new models of academia-industry interactions as well as academia-social interactions and develop institutional networks for innovations in the thematic areas.

·      To promote innovations which are both inclusive and disruptive.

·      To build a flagship programme in the areas of design and innovation which can be replicated in other institutes/universities in our country.

·      To promote all forms of innovations in the complete value chain from process to product, including innovation as a discipline itself.

·      To promote increased interactions/collaborations with institutes/organizations World-wide working in the areas of design and innovation.